The Genesis of a Digital Chess Emporium: ChessHot
I am the co-founder of ChessHot and struggling to work out exactly what our niche is, what is the thing we are going to be known for. I started thinking about a website which would be a market for chess photos, but as soon as I did this it became abundantly clear this ChessHot portal had other applications.
How I connected these two things is one of those happy accidents. I had just created the ChessHot website and was really desperate to get chess photographers to sign up. I talked to all the chess photographers I knew which is most of the world's most well know. Almost all loved the idea of having an open marketplace for their products. However not many of them were willing to give my even one photo to sell through the site. We had only a few who embraced chesshot.com and they made sales and will continue to make sales. However the episode made me wonder about how dependent it was on the charity of a relatively unpredictable section of chess professionals who had many options for the sale of their high quality products.
I realised all of a sudden that I had a multi-media platform for sale and exchange of content producers, artist, copyright owners and fans,buyers and consumers. Why can't I sell a ChessBase DVD for ChessBase or link to a Spotify song to an artist who is aware we are driving traffic to them.
ChessHot is not one thing it is many things. A fabulous chess emporium for you to explore today and every day.